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TikTok تطلق ميزة إعلانية جديدة : مشاركة الأرباح بنسبة 50٪ للناشرين

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سيتمكن المعلنون من وضع الإعلانات جنبًا إلى جنب مع المحتوى المتميز من الناشرين على TikTok's Pulse Premiere ، والذي يتم إطلاقه في 4 مايو ، والحصول على حصة أرباح بنسبة 50 ٪.

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سيتمكن المعلنون من وضع الإعلانات جنبًا إلى جنب مع المحتوى المتميز من الناشرين على TikTok's Pulse Premiere ، والذي يتم إطلاقه في 4 مايو ، والحصول على حصة أرباح بنسبة 50 ٪.

من بين أوائل المشاركين علامات تجارية مثل Buzzfeed و DotDash Meredith و NBCUniversal و UFC و WWE.

تم تمديد برنامج Pulse الخاص بـ TikTok مع Pulse Premiere ، والذي يسمح للمسوقين بالترويج لعلاماتهم التجارية إلى جانب أفضل 4٪ من المحتوى على المنصة. تم الآن توسيع البرنامج ليشمل المحتوى المتميز ومشاركة الإيرادات للناشرين.

وصل توسع TikTok إلى منشئي المحتوى المتميزين مع انخفاض الإنفاق على إعلانات العلامة التجارية بسبب انخفاض إنفاق المستهلكين. قام المشرعون الأمريكيون بفحص TikTok ، المملوك لشركة ByteDance الصينية ، بسبب مخاوف من إمكانية مشاركة بيانات المستخدم مع الحكومة الصينية.

على الرغم من المخاوف التي أثارها المشرعون الأمريكيون بشأن خصوصية بيانات التطبيق وأمانها ، فقد زاد عدد المستخدمين النشطين شهريًا في الولايات المتحدة لـ TikTok من 100 مليون في عام 2020 إلى 150 مليونًا في مارس 2021.

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